Generate a press kit contents checklist

This generator creates a practical contents checklist for a startup, an established company, or a specific event. Every result includes the standard foundation—logo formats, approved boilerplate, executive biographies, product imagery, a fact sheet, media contact details, and usage guidance—then adds the materials most relevant to the selected stage. Use it to plan a new kit, audit an existing media room, or brief colleagues who own individual assets.

Choose the stage that matches the press opportunity

Start by selecting the context the press kit must support, not simply the age of the organization. Choose startup when reporters need the origin story, a plain-language product overview, and carefully framed evidence of launch progress or traction. Choose established when the company has a longer history, a broader leadership structure, stable operating metrics, and reports or announcements that help explain its current position. Choose event-specific for a conference, product reveal, media briefing, exhibition, opening, or other time-bounded campaign where schedules, speaker availability, credentials, embargoes, and on-site logistics matter. A mature company can therefore use the event-specific option for a launch, while a young company can use it for a conference appearance. If one media room serves several purposes, generate more than one checklist and combine the relevant additions. Keep the intended audience in view: a trade journalist, broadcast producer, local reporter, and industry analyst may require different depths, file types, or points of contact even when the underlying facts remain the same. The selected stage provides a dependable baseline rather than a restriction on what you may include.

Prepare every asset for immediate editorial use

Treat each checklist line as a deliverable that must be accurate, accessible, and ready to publish. Logo packages should include scalable vector artwork and practical raster versions, plus reversed and monochrome variants for different backgrounds. Product and executive photographs need useful filenames, captions, credits, and sufficient resolution; a folder of unexplained images creates work rather than removing it. Boilerplate and biographies should be approved, current, and available in lengths that fit common editorial contexts. A fact sheet should make important figures easy to scan while stating when each figure was measured and what it represents. Avoid impressive but ambiguous numbers such as “users” when the figure could mean registered accounts, paying customers, monthly active users, or downloads. Assign an owner and review date to facts, biographies, contacts, and permissions so stale material can be identified quickly. Test every public link from a signed-out browser, and make downloads understandable without relying on the surrounding webpage. The generated checklist describes what to assemble; your editorial, legal, brand, and disclosure owners remain responsible for approving what is released.

Publish, maintain, and hand off the kit clearly

Organize the finished kit around a reporter's likely workflow. Put a short overview and monitored press contact first, then separate company facts, people, products, photographs, logos, and event materials into predictable sections. Offer individual downloads as well as a sensibly named bundle when practical, but do not force someone to download a large archive to retrieve one headshot. State file formats and approximate sizes, keep filenames stable, and replace assets deliberately so saved links do not fail without warning. Usage notes should explain editorial permission, trademarks, attribution, image credits, and any asset that expires after an event or campaign. For time-sensitive releases, distinguish clearly between material that is public, embargoed, or provided only for planning, and include the embargo time zone. Review the kit before every major announcement and on a recurring schedule between announcements. Remove superseded claims, former leadership details, dead links, and expired contacts while retaining an internal archive for accountability. The API costs $0.002 per request, and the browser version can help communications teams generate the same structured checklist while planning together.